I have spent over a decade shaping narratives through creative direction, brand strategy, and community-building, with a particular focus on luxury, sustainability, and the intersection of aesthetics and purpose. My work spans roles in fashion, digital strategy, and esoteric practices, with projects ranging from high-end editorial to immersive brand experiences.


I have collaborated with leading designers, artists, and thought leaders, bringing clarity and depth to visionary projects. More than a creative, I am a synthesizer—connecting ideas, people, and mediums to create work that resonates on a deeper level.

  • Crafting foundational brand narratives that are emotionally resonant, visually refined, and grounded in purpose. From positioning to voice, aligning values with expression.

  • Leading art direction and concept development across campaigns, identities, and editorial work — with a sensitivity to cultural nuance, symbolism, and aesthetic coherence.

  • Bringing together artists, thinkers, and makers across disciplines. Designing environments, digital or physical, where shared values, intimacy, and creative experimentation thrive.

  • Observing cultural shifts and emerging patterns. Translating intuition and research into future-facing narratives that support innovation and grounded imagination.

  • Conceiving spaces and gatherings that hold meaning. From tactile installations to land-based rituals, designing immersive experiences that foster connection, stillness, and memory.

  • Storytelling with depth and clarity across formats — from long-form editorial to digital content ecosystems. Integrating visual, written, and intuitive modes of communication with strategic intent.

NOTABLE MENTIONS
Companies or creatives I’ve worked with—

AESOP

ASICS

CHANEL

CHLOE

ELEVENTH HOUSE

GWELLA MUSHROOMS

JULIANA SALAZAR

LAILA GOHAR

OLDER PARIS

PRALINE LE MOULT

THE RIVER CAFE

SEMAINE

SIMONE ROCHA

‘A GIFT OF GOD

MAY SEAR UNREADY FINGERS'

— OCTAVIA BUTLER