STUDIO

an archive of work thus far

AESOP

Retail Consultant

experiential design - retail - brand immersion

At twenty-two I helped open one of Aesop's first three stores in Canada. It was my first real immersion in a brand that cared about everything; how a sink was placed, how to read a latin ingredient, how to give a receipt with both hands.

I learned that design is much more than what we see. It's a space that feels well kept when you walk into it. Down to the smallest detail, from a cup of water to a scent.

SEMAINE

Art Direction

art direction - photography - film - campaign direction - colour

I moved to Paris and joined Semaine as Art Director.

The pace was remarkable. We were producing a film nearly every week, with full creative involvement across each project. Coordinating colour palettes for campaigns, art directed films and title sequences, shot editorial photography, and led creative projects with Chanel, Matches Fashion, and Maryam Nassir Zadeh. Photographs from this period were published in the book How to be a Tastemaker.

Everything I know about working at speed and across disciplines was shaped here.

LAILA GOHAR

Event Production

production - curation - styling

I produced an event for Laila Gohar and Simone Rocha at Henry IV, working alongside Laila from start to finish. Together we sourced furniture and food, coordinated rentals dating back roughly 800 years, and found honey from a local beekeeper.

I styled the room alongside her, managed the build, and cleared it all when it was over. It showed me the depth of detail in Laila’s work where nothing is incidental and everything is specifically chosen

OTHER NOTABLE WORK

Content, community, and marketing campaigns

Graphic design and campaign materials.

GOODLAND

ARCANA

KIKAN CO.

ASICS X JULIANA SALAZAR

Brand direction, logo, and web design.

Campaign graphic design for a sneaker launch.

Please reach out to me below to work together.